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王体玮

王体玮

多年500强企业客户咨询服务经验,目前在全球IT咨询服务公司NTTDATA担任副总裁一职,创建并发展壮大NTTDATA中国营销团队,结合战略合作伙伴共同为客户提供全案数字营销解决方案。专注领域为整合全渠道数字营销咨询与服务,包含线上网站,电商,社交媒体,会员体系及运营体系规划,以及线下数字门店规划等,全渠道收集及分析消费者数据,进而进行大数据分析建模,帮助企业全面了解目标人群,建立基于数据洞察的营销策略,并持续与消费者进行个性化的互动,提升客户体验,实现销售转化的目标。

Megan Wang

Megan Wang, vicePresident of global IT consulting services company NTTDATA China, has multipleyears experience on customer service inWorld top 500 Enterprise. Also increasing development and growth of NTTDATAChinas Digital Marketing team and provide full case digitalmarketing solutions for clients by combining with strategic partners Sitecoreand other platforms.

She focuses on thefield of integrating full channel digital marketing consulting and services,including online website, E-commerce, social media, membership system andoperation system planning and offline digital store planning, etc.

She helps theenterprise to understand the target customers, to establish the marketingstrategy based on the data insight and keep the personalized interaction withthe consumers to improve the customer experience and realize the goal of salestransformation by modeling of large data through collecting and analyzing ofconsumer data within full channel.


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